Author: Sue Obrien
SEO Optimization On-Page
The SEO on-page is all the elements to optimize within the pages and have an impact on SEO. We offer you a list of must-haves for a well-referenced website:
We discussed the optimization of meta-description in a previous article. As a reminder, it is used to describe the content of the page and is only visible in the SERP (Search Engin Results Page). The main keyword must appear; it must not exceed 140 characters and encourage the user to click by generating interest.
Meta-Title Or Title
Is the title of the page as it appears in the Google Search Results (SERP). Ideally, it should only have 60-70 characters maximum, beyond which the title can be truncated. Like the meta-description, it defines the content of the page and must encourage the user to click.
This is the address of the page. It must be clear and readable for both visitors and search engines. To do this, the main keyword must appear there, dashes must separate the words and the set should ideally not exceed 60 characters. As part of a website redesign, it is necessary to set up 301 redirects. They allow redirecting an old URL to the new without impacting the referencing of the page.
The TITLE OR H1
This is the main title as it appears on the page. It only takes one page, and it must include the primary keyword. It may be different from the meta-title, although it is essential to maintain consistency so as not to confuse the visitor.
Subtitles (H2, H3 … H6)
They serve to structure the content of the page for both visitors and search engines. They are an opportunity to include the main keyword and especially the possible variants of its semantic field.
Three Tips To Maximize Your Results On Search Engine Recruitment
For the past decade, the arrival of search engines has revolutionized the Internet, and the employment sector is no exception. But how to boost the visibility of your offers so that they stand out from thousands of others? Here are the tips provided by Indeed, a meta-search engine for job offers, during a webinar organized on April 3rd.
Optimize The Titles Of Job Offers
It’s really about concentrating information. The title of the proposal must include relevant keywords and specify the level of the desired candidate, whether trainee, beginner or senior. You should not use overhead titles or acronyms unless they are ubiquitous and used more than the plain language version. Excessive use of punctuation or a type of syntax that is too complex is also unappreciated by search engines.
Propose A Detailed Description
The aim is to attract the most suitable candidates, but also to sort out and exclude candidates who are not. For the story to be compelling, it is essential to give as much information as possible by using relevant keywords. A complete description should provide a bright idea of the job’s responsibilities, but also the nature of the business. The story is also an excellent way to showcase the company, especially if it is small or little known, highlighting the fundamental values and strengths of the organization’s work environment.
Sponsor The Most Challenging Job Offers
The highlighting of the relevance of the proposals guarantees excellent visibility, but the freshness of these is also an essential criterion in the ranking of the results. Every week, search engines index thousands of new offers and the freshness of their results gives them an advantage that the older ones lose over time. Natural referencing is therefore precarious by definition on these meta-engines. Some hard-to-fill positions may remain available after weeks or even months.