SEO Optimization On-Page

The SEO on-page is all the elements to optimize within the pages and have an impact on SEO. We offer you a list of must-haves for a well-referenced website:


We discussed the optimization of meta-description in a previous article. As a reminder, it is used to describe the content of the page and is only visible in the SERP (Search Engin Results Page). The main keyword must appear; it must not exceed 140 characters and encourage the user to click by generating interest.

Meta-Title Or Title

Is the title of the page as it appears in the Google Search Results (SERP). Ideally, it should only have 60-70 characters maximum, beyond which the title can be truncated. Like the meta-description, it defines the content of the page and must encourage the user to click.


This is the address of the page. It must be clear and readable for both visitors and search engines. To do this, the main keyword must appear there, dashes must separate the words and the set should ideally not exceed 60 characters. As part of a website redesign, it is necessary to set up 301 redirects. They allow redirecting an old URL to the new without impacting the referencing of the page.


This is the main title as it appears on the page. It only takes one page, and it must include the primary keyword. It may be different from the meta-title, although it is essential to maintain consistency so as not to confuse the visitor. 

Subtitles (H2, H3 … H6)

They serve to structure the content of the page for both visitors and search engines. They are an opportunity to include the main keyword and especially the possible variants of its semantic field.