For the past decade, the arrival of search engines has revolutionized the Internet, and the employment sector is no exception. But how to boost the visibility of your offers so that they stand out from thousands of others? Here are the tips provided by Indeed, a meta-search engine for job offers, during a webinar organized on April 3rd.
Optimize The Titles Of Job Offers
It’s really about concentrating information. The title of the proposal must include relevant keywords and specify the level of the desired candidate, whether trainee, beginner or senior. You should not use overhead titles or acronyms unless they are ubiquitous and used more than the plain language version. Excessive use of punctuation or a type of syntax that is too complex is also unappreciated by search engines.
Propose A Detailed Description
The aim is to attract the most suitable candidates, but also to sort out and exclude candidates who are not. For the story to be compelling, it is essential to give as much information as possible by using relevant keywords. A complete description should provide a bright idea of the job’s responsibilities, but also the nature of the business. The story is also an excellent way to showcase the company, especially if it is small or little known, highlighting the fundamental values and strengths of the organization’s work environment.
Sponsor The Most Challenging Job Offers
The highlighting of the relevance of the proposals guarantees excellent visibility, but the freshness of these is also an essential criterion in the ranking of the results. Every week, search engines index thousands of new offers and the freshness of their results gives them an advantage that the older ones lose over time. Natural referencing is therefore precarious by definition on these meta-engines. Some hard-to-fill positions may remain available after weeks or even months.